Mister B is the shop that gives RoB a run for its money. At one time both were ever-expanding Dutch-born businesses; Mister B started in 1994, 19 years after its neighbour and competitor. Mister B, still run by original owner Wim Bos, has opened shops in Berlin (2000), Paris (now closed) and Antwerp (2014), and with concept stores in Copenhagen and Frankfurt. There's nothing on the racks that's too out of the ordinary (to the fetish-minded, that is), but the mid-range-quality stock features reliable supplies of leather and rubber — most of it made by Mister B in southern Holland — plus neoprene, bondage gear, sportswear and SM accessories, porn DVDs and countless brands of anal toys and lubes. Plus Embossy boots. And the brand carries with it a certain status. Sadly and tellingly, in August 2018, Mister B made a move from its brick-walled mothership in the now rather Disneyfied and über-touristy Warmoesstraat. As of 1 September 2018, the store is located at Prinsengracht 192, just by the Homomonument and the Westerkerk.